Good Relations wins Deezer

Global streaming company Deezer has appointed Good Relations PR as its retained global consumer PR agency following a four-way pitch.

The agency will work alongside Deezer’s global and UK comms teams to position it as the music streaming service of choice, with particular focus on its “Flow” personalised soundtrack differentiator.

Executive director Lawrence Collis will lead the team, with Good Relations planning on using its PR and influencer capabilities to achieve Deezer’s growth ambitions through more creative activations to music campaigns.

Collis said: “We are thrilled to be brought on board by Deezer to further differentiate the brand within the music streaming market. We will be working closely with Deezer’s brilliant in-house team to make sure we help them achieve even greater success.”

Julia Herd, Deezer’s global VP of comms, added: “We are excited to have appointed Good Relations, at a time when the music streaming market is becoming ever more competitive. With a range of already successful communications programmes in place, we are looking forward to leveraging the agency’s expertise to further amplify these and our position as industry disruptors.

“Throughout the pitch process, the Good Relations team demonstrated its ability to produce creative and integrated ideas that, I am confident, will help us achieve our business and communications goals.”