BIG Partnership appoints Darren McLeod as client strategy director

BIG Partnership has appointed Darren McLeod as its client strategy director, bolstering its senior team in Manchester.

McLeod will support the agency’s client portfolio and work to develop new opportunities across the North West.

He joins BIG Partnership from Agent Marketing in Liverpool, where he led the agency’s strategy and planning team.

Having led high-profile projects in sport, professional services and the third sector, McLeod’s previous clients include LFC Foundation, CALM (Campaign Against Living Miserably) and Liverpool John Lennon Airport.

Sarah Lawless, Head of North West Operations at BIG Partnership said: “Darren brings with him a wealth of experience and an impressive track record.

“His appointment will further bolster the strong team we have built here in Manchester and enable us to continue delivering top-class results for all of our clients.”

McLeod added: “BIG Partnership is well-known for delivering impressive results for clients and that’s something I’m extremely passionate about too, so I know this will be a great fit.

“The agency’s vision for Manchester is extremely ambitious and exciting, and once I met the team I couldn’t say no to the opportunity!”