Good Relations wins Lidl consumer PR brief

Lidl has appointed PR and content agency Good Relations as its retained consumer PR agency, following a competitive pitch.

The brief will see Good Relations work alongside the brand’s wider marketing team to increase its share of voice in the supermarket industry, amplifying its “Big on Quality, Lidl on Price” positioning.

Good Relations has worked on consumer PR for brands including GAME Digital, Subway and B&Q. David Wiles, director, will lead the Lidl team.

“This is a hugely exciting win for the agency at a time when Lidl has become one of the rising stars in the sector,” he said. “There are so many more great stories to tell about Lidl and we will be working closely with Lidl’s fantastic in-house team to make sure we help the brand achieve even more success in the near future.”

Georgina Hall, head of communications at Lidl UK, added: “We were keen to enhance an already successful communications programme with expertise that positions us at the forefront of the industry.

“Throughout the pitch process, the Good Relations team demonstrated their passion, creativity, experience and understanding of our brand to prove that they are the perfect fit for the business.”