Big Brand Ideas appoints two senior directors

Big Brand Ideas has appointed Abi Owers as head of engagement, and Anna Thomas to lead its PR client strategy and delivery.

Owers joins the agency from McCann Manchester, where she was director of PR and social media. She has also been a CIPR board director.

Thomas has previously held positions as head of PR at Golley Slater Birmingham, account director at McCann Birmingham and director of PR at Pinkfizz.

The duo will work closely with performance lead Martin Crutchley, who joined Big Brand Ideas seven months ago from Return On Digital.

Owers said: “Our integrated content arm has a strong capability in reactive and snackable social content, video, animation, apps and games. Connecting that content with the experts across the business creates something incredibly powerful.”

Jon Butler, managing director at Big Brand Ideas, added: “We offer clients a truly integrated and channel neutral approach and wanted to enhance the PR and social media side of the business. Bringing Abi and Anna in was the obvious next step.

“They bring with them a wealth of experience across a range of consumer and B2B sectors including retail, fashion, health and beauty, leisure & tourism, automotive, food & drink and the public sector. Their highly creative approach to PR and social media and a clear passion for delivering a measured solution was a natural fit for our business.”

• Pictured: Anna Thomas (left) Abi Owers (middle) and Jon Butler