Tech start-up The Urban Collective chooses MUNCH for UK launch

Tech start-up The Urban Collective has selected consumer agency MUNCH to handle its UK launch as it embarks on a mission to disrupt the property rental market.

MUNCH will raise awareness of the company’s ‘Sherpa’ service, which uses local experts to simplify and speed up the property rental process.

Following its July launch, the agency will provide ongoing retainer services to The Urban Collective’s profile and support the brand as it expands its offering nationwide.

“This is our first UK PR launch and so we wanted an agency that we could rely on, that knew the media landscape inside out and that could advise us on the best way to launch,” said Mayank Mathur, founder of The Urban Collective. “MUNCH has been a dedicated partner, guiding us every step and helping us to perfect our narrative.”

Lizzie Earl, MUNCH founder and director, added: “We love working with digital businesses like The Urban Collective. As an agency that is completely obsessed by the end business result, nowhere is PR success more rewarding than with digital products.”