Canoe appointed to launch Dr. Martens stores

Creative PR agency Canoe is supporting Dr. Martens on all media activity for the launch of six new stores across the UK and Ireland, starting with last week’s opening of a branch in Reading.

Senior account manager Portia King, account manager Ilana Young, junior account managers Cassie Criddell and Felix O’Sullivan and account executives George Osborne and Amy Maloney comprise Canoe’s team on the account.

“When we met with Canoe we were really impressed with their commercial approach to PR and experience of launching stores for many other global brands,” said Emily Hall, UK retail marketing manager at Dr. Martens. “The team really understood our brand and what it stood for – providing us with a response full of lateral thinking and innovative ideas that would integrate our upcoming stores into their new communities.”

Canoe managing director Chris Carr added: “To get the opportunity to work with a brand with such a rich history as they expand throughout the UK is a super exciting prospect. We relish the opportunity to work with the Dr. Martens team.”

• Pictured: Dr Martens’ ‘Worn Different‘ campaign