Brandnation to handle Smilelab’s UK launch

Brandnation has been appointed to handle UK PR and social media for the launch for dental beauty brand Smilelab, following a competitive pitch.

Brandnation’s beauty PR team will handle SmileLab’s media product placement, manage its UK press office, oversee its blogger and influencer programme and curate its UK social media across Instagram and Facebook.

Mary Killingworth, Brandnation’s managing director, said: “We are concentrating on an extensive, multi-tier launch activation programme that will work across targeted UK media and social media channels. It will be a content-heavy strategy designed to build recognition and rapid consumer ‘buy in’ and provide support for the brand’s overarching sales and marketing activities.”

Catherine Bergwerf, marketing director at Smilelab’s distributor, Amber House, added: “We’re excited to be launching such an innovative, attractive range of products into the UK market and know that Brandnation’s expertise in health and beauty PR, and in particular dental, will provide a major building block for Smilelab’s success.”