Cannes 2017: PR recognised at Cannes Health & Wellness Lions

Ketchum, Edelman and Weber have been awarded Cannes Health & Wellness Lions for their work with wider advertising and marketing groups.

For the first time this year, the Cannes Lions Awards allowed entrants to credit PR agencies that participated in their campaigns.

In the Health & Wellness Lions, communications company Clemenger BBDO Melbourne won the top prize with a Grand Prix award for the Meet Graham campaign for the Transport Accident Commission Victoria.

In total, 65 awards were made with Ketchum and its subsidiary winning four Lions and Edelman winning three.

Weber Shandwick New York win a Bronze Lion for its PR, creation and publishing work for GSK’s Excedrin tablets brand and Debate Headache campaign.

Other PR agencies to be recognised for their work include Dini Von Mueffling Communications, Little George, Dentsu Public Relations, Tokyo, PR Pundit of Mumbai.

Pharma Lions were awarded separately, with Burson-Marsteller Milan winning a Bronze Lion for its work with on the Chat Yourself campaign for Italia Longeva. Medulla Communications also won two Silver Lions.