Purity hands brief to TASTE PR

Consumer PR and marketing agency TASTE PR has been appointed by drinks company Purity to provide consumer and trade PR support, following a competitive pitch.

Purity has briefed TASTE PR to elevate its existing credentials and communicate relevant news across both its Firefly and JUICEBURST brands.

The Firefly brand launches a collaboration this month with mixologist Mr Lyan to craft a new botanical blend called Superfly, which TASTE PR will also support.

Emma Billinge, marketing director at Purity Soft Drinks, said: “We were looking for an agency that could help us deliver strategic communications in a way that matched the energy of the Purity brand. We were really impressed with TASTE’s creativity, understanding of our brief and their passion and expertise within the world of food and drink.”

Amy Thorne, founder and managing partner at TASTE, said: “Purity’s drinks are disruptive, delicious and provide plenty of potential for engaging storytelling. There’s an exciting year ahead for both the Firefly and JUICEBURST brands and we’re thrilled to be on board to help deliver some fantastic results.”