Clearbox picks up Irish PR brief for Sony Mobile

Sony Mobile has brought in Clearbox to manage its comms and PR programmes across the Republic of Ireland. Activity kicks off with the launch of the Xperia XZ Premium smartphone.

The agency will work on a range of activities for Sony Mobile’s Xperia brand, including product launches, sponsorship activation and press office management.

The Holywood-based agency will work alongside London-based consumer consultancy Fever PR, as part of an on-going partnership between the two agencies.

Clearbox’s first campaign will be the launch of the Xperia XZ Premium smartphone, which was unveiled at Mobile World Congress in Barcelona, which took place earlier this year.

Clearbox will report to Ciaran Cleary, who heads up Sony’s mobile division in Ireland.

Cleary said: “It’s a hugely exciting time for Sony as we continue to push the boundaries of mobile phone technology with the launch of the Xperia XZ Premium, which features a 4K HDR screen and a world class Super slow motion camera. We’re looking forward to working with the team at Clearbox on lots of innovative campaigns over the coming months.”

Anna Morris, Clearbox’s head of excellence, added: “It’s a massive honour to work with such an iconic brand. From the Walkman to PlayStation, Sony has been an integral part of our personal lives since we were kids and Xperia is a fantastic brand for us to sink our teeth into. We’re raring to go and can’t wait to get started with Ciaran and his team.”