Refresh PR wins Gourmet Meat Club brief

Gourmet Meat Club has appointed Refresh PR and creative agency Modern English to lead a new campaign to raise awareness of its membership-based gourmet meat delivery service.

Based in Lancashire, GourmetMeatClub.co.uk works with fully-trained butchers to supply hand-cut meat delivered direct to consumers across the UK.

Refresh PR has been tasked with increasing awareness of the e-commerce brand, while also building its SEO through a back link campaign, using consumer research and targeted media relations.

Refresh PR will work alongside Manchester-based creative agency Modern English to enhance the brand’s digital offering, as well as its new website, which launches in June.

Gourmet Meat Club’s MD, Stuart Cordingely, said: “We have recently seen an increased trend for consumers demanding high-quality products and services, delivered to them in the most convenient way. From this insight we’ve created and developed an offering that provides the freshest and tastiest meat, while removing the hassle of a supermarket or butchers.

“From our early conversations with both Modern English and Refresh PR, we were impressed by the combination of what both agencies could offer, and their integrated approach in order to meet the business’ needs and online expansion plans.”

Caroline Gibson, head of consumer at Refresh PR, added: “We are delighted Gourmet Meat Club has given us the opportunity to work alongside Modern English in order to raise brand awareness and improve the customers’ online shopping experiences.

“With our extensive food and drink experience we are confident we can deliver a campaign that further bolsters Gourmet Meat Club’s reputation as a leading meat supplier, while expanding its customer base.”