PCA Predict hands global brief to Clarity PR
PCA Predict, an address validation tech company, has appointed Clarity PR as its global comms agency.
PCA Predict founders – Guy Mucklow and Jamie Turner
Founded in 2001 by British technology entrepreneurs Guy Mucklow and Jamie Turner, PCA Predict processes millions of online transactions for some of the world’s largest retail organisations.
More than 11,000 customers worldwide use PCA Predict’s cloud-based address management and verification tools to ensure customer address data is accurate and verified during online checkout.
Customers include ASOS, Pizza Hut, Virgin Holidays, Everlast and HSBC.
Over the past year the business has expanded into the USA and mainland Europe. Clarity PR’s brief includes B2B comms, content creation and strategy, as well as locally delivered campaigns.
Chris Boaz, head of marketing for PCA Predict, said: “Not only is Clarity’s team smart, enthusiastic and creative, it has the international reach and integrated approach that’s uniquely suited to our ambitious growth plans.
“Having recently introduced major hires in Germany and launched a new brand – Addressy – into the North American market, we are entirely focused on building our in-market business and brand in those markets. Clarity is the perfect partner to help us do that.”
Sara Collinge, UK MD at Clarity PR, added: “PCA Predict’s technology is behind online checkouts for some of the best known retailers on the planet so we’re excited to be helping them crank up their comms efforts and expand into international markets.
“As our footprint matches with PCA Predict’s current business we believe we’re well placed to work on building on its market leading position in the UK, and growing its reputation amongst ecommerce companies in Germany and North America.”
