Finn chosen by Bio-Oil for its biggest digital campaign to date

Finn has been chosen by Godrej UK, distributor of Bio-Oil, to deliver the biggest ever digital marketing campaign for its scars and stretch marks treatment.

Bio-Oil is a specialist skincare oil that helps improve the appearance of scars, stretch marks and uneven skin tone.

Finn aims to change behaviour by encouraging wider usage of Bio Oil.

The agency will lead an integrated digital approach across media partnerships, an influencer engagement programme and social media content, which will include video.

Timea Halmai, brand manager for Bio-Oil, said: “Following a competitive pitch process we are delighted to announce the appointment of Finn as our fully integrated agency.

“Finn delivered a compelling digital pitch which clearly demonstrated its ROI-driven thinking supported by a wealth of insight. We have big plans for the brand this year and we look forward to having Finn on board for the journey.”

Richard Rawlins, MD of Finn, added: “The team at Bio-Oil set out an exciting challenge to strengthen its brand in the digital space and, in the process, recruit a new customer base.

“This is a real opportunity to show how a new fresh, creative approach to a brief and executed as an integrated creative, media and digital campaign can help FMCG clients respond to the rapid adoption of digital by UK consumers.”