Edinburgh-based start-up ZoneFox appoints Aspectus

Aspectus, the specialist communications agency for the financial services, energy, technology and engineering sectors, has been appointed by Edinburgh-based cyber security start-up ZoneFox to deliver its UK communications programme.

Sophie Hodgson

The agency’s appointment follows its project to launch ZoneFox’s Augmented Intelligence machine learning platform. Alongside a traditional PR programme, Aspectus will work with ZoneFox to deliver a fully-integrated search and pay-per-click (PPC) programme.

Lynsey Jenkins, marketing director at ZoneFox, said: “Aspectus is proactive, creative and has an innate understanding of the security market. Acting as our brand ambassador and delivering a constant source of press opportunities, Aspectus will massively help ZoneFox elevate our brand in a very noisy market and engage with our audiences around our User Behaviour Analytics (UBA) platform, technical expertise and USPs.”

ZoneFox specialises in security systems that combat the business issue of insider threats.

Sophie Hodgson, head of technology at Aspectus, added: “ZoneFox is such a fast paced, dynamic and exciting company. We’re thrilled to be working with it, and have already seen some great results.

“Moving forward we want to utilise our expertise and relationships in order to establish the company as the authority on User Behaviour Analytics and the insider threat by promoting its award-winning technology and Jamie and the team’s expertise across multiple channels.”

 

 

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]