Splendid Communications promotes economy hotel chain ibis

Splendid Communications has won a PR brief to promote AccorHotels’ economy hotel chain, ibis, following a competitive pitch.

Created in 1974, ibis says that it is now the European leader in economy hotels and the fourth hotel chain in its category worldwide, with over 1,060 hotels and 135,000 rooms in 64 countries.

Splendid has been briefed to manage press office activity for ibis, as well as its ibis Styles and ibis Budget offerings. It will create content for the ibis UK social channels.

The team will generate brand awareness through creative campaigns, with the aim of bringing to life ibis’ positioning as an economy hotel that focuses on differentiation in the customer experience, simplicity, modernity and wellbeing sectors.

Splendid Communications’ PR senior account director Sophie Hayes will lead the account working with Lucinda Blencowe, digital account director.

Jennifer Cole, PR director at AccorHotels, said: “We take a 360 degree approach to all our work and were looking for a dynamic agency which aligns with our integrated visions, thinking beyond one communication channel.

“Splendid Communications presented an impressive pitch, taking on board our brand values and positioning, illustrating strategic thinking with creative ideas, all of which were rooted in real world insights.”

Splendid CEO Alec Samways added: “Our ambition is to position ibis as the benchmark in the budget hotel category and we’re committed to developing ideas with our people first approach to ensure they thrive in the real world, where the brand lives and breathes.

“We’re delighted to be working on brand with such an integrated approach to communications and look forward to developing campaigns with the ibis team.”