Micro Scooters hires Cow PR

Scooter brand Micro Scooters has appointed Cow PR as its retained UK PR agency, following a four-way pitch.

Micro Scooters was founded in Switzerland by Wim Ouboter in 1999, who was voted the 9th best toy inventor of all time in the ToyNews 2016 Inventors Workshop survey. It went on to be launched in the UK by Anna Gibson and Philippa Gogarty.

Cow PR has been brought on board to support Mico Scooters’ nursery, children’s and adult ranges, as well as raise awareness of its Scooter Schemes.

The team aims to enhance the brand’s reputation for quality and design, and create a deeper emotional connection with consumers by supporting its Made For Adventure ethos.

Cow’s team will run a content-led press office that will target both consumer and trade media, as well as roll out an influencer ambassador programme.

Cow director Gloria Trapezaris and creative director Matt Wilcock will head up the team.

Ben Gibson, MD at Micro Scooters, said: “It was clear as the pitch process got under way which agencies just ‘got’ us. We are really pleased to have Cow on board and excited about what they have to offer; we know they’re going to complement our team and existing agency mix really well.”