Lily’s Kitchen hires Cirkle as part of £1.5m investment

Ethical pet food brand Lily’s Kitchen has named Cirkle as its UK PR agency. Cirkle is one of three agencies to be appointed by Lily’s Kitchen, as it invests £1.5 million to “drive fame” around the brand.

Alongside Cirkle’s appointment, Grey London has been chosen as Lily’s Kitchen’s creative agency. Bountiful Cow will handle comms planning and media-buying activity.

All three agencies have been briefed to drive awareness, fame and conversion of Lily’s Kitchen’s “naturally nutritious” food for dogs, cats, puppies and kittens.

The first work delivered by all agencies broke during the Cruft’s dog show earlier this month (9 – 12 March).

Chris Lock, marketing director for Lily’s Kitchen, said: “This is the start of an exciting new chapter for the brand and we wanted to embrace a new and fresh approach to building the Lily’s Kitchen brand.

“The individual agencies collaborate with one another and the ideas they bring to the table make for the perfect roster. Their respective creative skillsets will play a key role as we continue to evolve our portfolio and drive growth.”