Hotwire appointed for multi-country brief with Eaton

Hotwire has been appointed for a multi-country brief by power management company Eaton, following a six-way pitch.

Hotwire will spearhead Eaton’s consumer and B2B communications across France, UK, DACH, Spain and Italy.

The UK team, led by Hotwire UK MD Matt Cross, will act as the hub agency, coordinating local market efforts as well as leading on strategy and content, and activating local campaigns. Agencies from Hotwire’s partner network, Iteo and Yellow Communications (a co-branded partner), will activate local work in Norway, the Netherlands and Belguim respectively, along with Hotwire’s local teams in the remaining countries the brief covers.

Hotwire will work with Eaton to enhance its local presence through smart local media relations, centred around strategic brand led comms, bring Eaton’s brand campaigns to life through complementary integrated activity and develop its position as a thought leader in the energy space.

Vera Grishchenko, EMEA PR manager at Eaton, said: “Hotwire were up against some stiff competition but what made Hotwire stand out was not only the high quality of their proposal but the chemistry in the room between all team members. That was exactly what we were looking for from our agency. The team’s strategic, insight-led approach really impressed us, and set the tone for the rest of the pitch. We were particularly excited by the brand positioning work the team had done along with the big creative ideas they presented. We’re genuine believers in the power of PR, and as we look to ramp up our presence across EMEA we are looking forward to building a fruitful partnership with Hotwire.”

Cross said: “We’re so excited to be working with Eaton across eight markets, drawing on our teams’ local knowledge and expertise to bring to life a strategic comms campaign across the B2B and B2C sectors. We absolutely understand Eaton’s desire to step its comms up a gear, and feel we’re perfectly placed to bring them to market in a fresh way with our approach, working with our affiliates across the globe as well as local offices. We believe our insight-led thinking that shapes our approach will ultimately lead to more powerful comms for this very exciting brand, and we can’t wait to get started.”