Etsy appoints Alfred for corporate brief

Etsy, the global creative commerce platform, has appointed Alfred to handle its corporate communications in the UK.

Alfred will run a corporate campaign with the intention of raising Etsy’s UK profile, building an awareness of its business model and its commitment to ’empower creative entrepreneurs’.

Alfred will report into Emily Dean, communications manager at Etsy.

Dean said: “Alfred’s strategic approach to our brief made it really stand out, along with some impressive examples of successful business brand building and thought leadership. We’re delighted to have Alfred on board at such an exciting time for Etsy to help grow our profile within the UK, and elevate what we are doing to support both sellers and buyers alike.”

Etsy allows people around the world to buy and sell unique goods online, and offers seller services and tools to help creative entrepreneurs start, grow and manage their own businesses.

Dan Neale, co-founder at Alfred, added: “It’s important that the Etsy audience know of the vast resources on offer to support their businesses, what the organisations mission is and how those with a creative passion can successfully create a thriving business.”