Cherish PR announces hire and client wins

Cherish PR has appointed Pally Kaur as senior consultant, and has added two new clients to its roster: UK start-up Laundrapp and Swiss watch brand Aviator.

Edward Relf, founder and CEO at Laundrapp, said: “Cherish has shown an absolute understanding of our business needs and market. The team grasped our objectives and managed to translate them into an ambitious and creative PR campaign and we’re off to a flying start.”

Kaur will focus on Cherish PR’s technology clients. She has more than 13 years of agency and in-house experience in PR and social media and has worked for global brands such as Aer Lingus, Microsoft, Wix.com, match.com and The Economist. She worked as a consultant for Cherish PR in 2009, and is returning as a senior consultant with a brief to expand the agency’s digital and consumer lifestyle portfolio.

Rebecca Oatley, founder and MD at Cherish PR, added: “They’re fast growing, exciting and driven to use PR to its full potential. With strong new additions to our team, we’re looking forward to the campaigns ahead.”