Two new luxury briefs for Seven Dials PR

Seven Dials PR has won two new fashion briefs from womenswear designer Amanda Wakeley and cashmere label Johnstons of Elgin, as the agency looks to expand its luxury division.

The agency will provide senior strategic counsel for womenswear designer Amanda Wakeley, with fashion publicity remaining in-house.

Scottish heritage cashmere label Johnstons of Elgin has appointed Seven Dials to handle all media relations activity.

Johnstons of Elgin and Amanda Wakeley join Seven Dials’ Luxury & Lifestyle portfolio, which includes heritage brands such as Fortnum & Mason, Brown’s Hotel, and Charles Heidsieck champagne, as well as HIX Mayfair, Papier and The Hari hotel.

Charlotte Alexander, newly appointed head of luxury, leads the division.

Simon Kelner, CEO at Seven Dials PR, said: “Amanda Wakeley and Johnstons of Elgin are both iconic brands that have impacted the British fashion industry. Both offer unique challenges and opportunities and we are delighted to be working with them.”