Rule 5 launches video content venture – ‘V’

PR and digital comms agency Rule 5 is to launch a new video content venture, ‘V’, at the two-day Prolific North Live 2017 event, which starts tomorrow (15 February).

Rule 5 founders Rob Brown and Julie Wilson say they launched ‘V’ in response to the demand for “rich content” from clients.

The agency has previously created digital content for clients including British Cycling, Brother and Blackpool Pleasure Beach.

‘‘V’ will offer bespoke and responsive short form video and specialise in the distribution of content through social channels, including Facebook, Snapchat and YouTube, with a mix of organic and promoted activity.

Editorial content will be aimed at broadcast and online news outlets.

Brown, managing partner at Rule 5, said: “We’re combining the production and distribution of video content.  Rule 5 has been producing and sharing video content for several years using freelance producers, editors and camera operators, many of whom also work for broadcasters and TV production companies located in Salford’s creative and media hub.”

‘V’ will exhibit at Stand 197 across both days of Prolific North Live, an annual expo focused on digital innovation and marketing, which this year takes place at EventCity in Manchester.

Last year, more than 2,200 people attended the event, and, in 2017, organisers expect over 4,000 in-house and agency comms and marketing professionals.