Luxury shaving brand OneBlade appoints Yellow Jersey PR
Yellow Jersey PR has been appointed by OneBlade, a luxury men’s wet shaving brand, as its strategic communications agency.
OneBlade has hired Yellow Jersey PR as its strategic communications agency
The brief includes establishing the company’s UK and European profile as a market leading provider of premium male grooming products, with a particular focus on its OneBladeShave razor.
Launched in the US in mid-2015, the brand says The OneBladeShave razor is the “most expensive wet shaving device on the market” using a “unique disposable single edge blade”.
Yellow Jersey’s new corporate communications division, which is led by head of corporate communications Adam Wurf, will run The OneBlade account.
Wurf said: “We are excited to have been selected by the OneBlade Shave team – a pioneer in the men’s grooming market, and look forward to working with the team supporting the brand across our now fully integrated communications agency.”
