John Smedley hires Neville McCarthy Associates
Neville McCarthy Associates has been appointed to handle the PR for British knitwear brand John Smedley, which says it is the “oldest manufacturing factory in the world”.
Neville McCarthy’s brief will include all aspects of UK PR for John Smedley
Established in 1784, John Smedley – “The World’s Finest Knitware” – is said to have been the brand of choice for the likes of Marilyn Monroe, Audrey Hepburn and members of The Beatles in the 1950s and 60s.
In 2000 John Smedley opened its first store in London’s Mayfair and in 2013 the brand was granted the Royal Warrant of Appointment as a “Manufacturer of Fine Knitwear” by the Queen.
Neville McCarthy’s brief will include all aspects of UK PR, including news and feature placement, sample management, asset distribution, and London Fashion Week and and London Fashion Week Men’s activity.
Andrew Naylor, senior account manager at Neville McCarthy, will lead the account and be supported by account executive Emma Chitty.
