EMERGE to handle Huel’s media relations in Germany

After launching nutritional powdered food brand Huel into the UK market last year, EMERGE has had its brief extended to work on its brand strategy in Germany.

Initially EMERGE was briefed to raise awareness of the Huel brand last July, promoting its key benefits in the UK and encouraging conversation about the sustainability of food and the global impact of increased over-consumption.

The agency’s UK office will now deliver a combination of traditional PR and marketing activity for the German market.

Initial activity will focus on a proactive and reactive press office function, as well as executive profiling.

Emily Austen, CEO at EMERGE, said: “EMERGE began working with Huel on its UK activity in 2016. At the time, Huel was looking for an agency with clear knowledge of the lifestyle and food industry and understanding of its target audience.

“The biggest challenge we faced was to not only build brand awareness nationally but also to ensure that brand messaging is being implemented and understood correctly. I am delighted to expand our scope of work with Huel on the next phase of its global PR strategy.”