DKB Household hires PHA Media to launch new knife collection

Global homeware brand DKB Household has chosen PHA Media to launch its new range of kitchen knives, Zyliss Control.

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DKB Household is a globally operating Swiss holding company, which specialises in the development and management of brands and focusing on areas that “enhance home living”.

The DKB portfolio includes brands including Cole & Mason, Culinare and Jamie Oliver homeware.

PHA Media has been briefed to support the launch of the Zyliss Control collection into new retailers, raising awareness of the Zyliss brand, and educating consumers on the features of the new range of knives.

The four-month project will include a ‘knife skills’ masterclass event hosted by a celebrity chef, media and celebrity gifting activity, feature placement and product reviews, and a proactive press office.

Grant Race, marketing director at DKB Household, said: “Here at DKB Household we’re really excited about the nationwide launch of the Zyliss Control knife collection, so it was vital for us to hire an agency we felt confident would generate great results.

“We were drawn to PHA’s previous experience of launching new products to the consumer market, particularly within the kitchenware sector, so we’re eager to see what the next four months will bring.”

Sarah Sharp, senior account director at PHA Media, added: “We’re absolutely delighted to be working with DKB Household on the launch of the new Zyliss Control knife collection. We have strong experience in this sector, and we are keen to deliver a campaign that will raise awareness of the brand and educate consumers on the unique features of the stunning new knife range.”