PHA Media wins PR brief for Ideal Flatmate

PHA Media has been appointed by new flatsharing website Ideal Flatmate to handle its comms activity.

Ideal Flatmate is an online accommodation matchmaking service that matches up the most compatible flatmates using a 20-question survey and an algorithm.

PHA Media has been briefed to raise awareness of the brand’s services, core values and updates.

The campaign will focus on educating the general public and media on the benefits of intelligence-based matching for flatmate hunters, as well as profiling the business and founders Tom Gatzen and Robert Imonikhe.