The Foundry hires Eulogy
Visual effects software company The Foundry has brought Eulogy on board as its UK retained agency, following a competitive pitch.
Former Culture Secretary John Whittingdale with The Foundry CEO Alex Mahon
The Foundry is a global developer of creative software used to deliver high-end visual effects and 3D content for the design, visualisation and entertainment industries.
Creators of the software behind movies such as Finding Dory, Star Wars and the James Bond franchise, The Foundry has briefed Eulogy to help enhance its position as a leader in the visual effects industry, with a particular focus on the increased demand for virtual reality (VR).
Eulogy will raise awareness of The Foundry’s VR expertise and wider software offering, as it looks to help companies “grapple with the opportunities that this exciting platform presents”.
Jodie Anderson, head of marketing at The Foundry, said: “Eulogy understood our needs from the start and came up with a creative programme that took us out of our comfort zone. They have creativity that matches our own passion and, as the creative industries continue to remain in the limelight, Eulogy is the perfect agency to ensure our message lands correctly.”
Phil Borge, director of business services at Eulogy, added: “The Foundry’s offering is impressive and we’re very proud to be its partner in the UK. It is already extremely well respected globally and is a prime example of a UK company that is leading in its field, from both creative and technological perspectives. We’re honoured to be working with the team and supporting their plans for growth.”
