Sky Arts hires Margaret

Comms agency Margaret has announced its biggest win to date as the retained creative comms agency for Sky Arts, the UK’s only dedicated TV channel for the arts.

Margaret has been briefed to develop an integrated comms strategy to champion Sky Arts as the UK’s “super channel for culture”.

Sky Arts’ portfolio of programming includes shows such as Landscape Artist Of The Year, Treasures Of The British Library, live rock concerts, opera and original dramas and it plans to feature new shows, both produced in the UK and in conjunction with Sky Arts’ European production hub in Italy.

The agency will work across traditional and digital PR and manage content across all of Sky Arts’ social media channels.

Phil Edgar-Jones, director of Sky Arts, said: “Sky Arts is more than just a channel, it is an investor in the arts dedicated to bringing to life the rich stream of stories that culture, in all its myriad forms, so naturally produces.

“We were looking for an agency that understands this and is as passionate about the arts as we are. I’m excited to see what we can achieve with Margaret over the coming months.”

Margaret founder Olly Dixon added: “We’re thrilled to be working with Sky Arts; for us it’s a perfect synergy. We thrive at developing culturally relevant, creative campaigns that connect brands with early adopters. Now we’re in the beautifully rich position of joining forces with Sky Arts, the UK’s most dynamic broadcaster and investor in the arts. It couldn’t get better.”