Global fashion brand Missguided hires Thinkhouse

Missguided has appointed youth marketing agency Thinkhouse to work on a Christmas campaign for the global fashion brand.

Thinkhouse will support Missguided’s global expansion plan that through activity in the run-up to and during the Christmas period.

Ashley Reddin, social lead and account director at Thinkhouse, will lead the account.

Dane Stanley, head of performance marketing and CRM for Missguided, said: “We’re looking to do something really different and give the Missguided brand even more standout in an incredibly crowded market place. The Thinkhouse team immediately “got it”, understood what we were trying to achieve but more importantly, gave us a fresh perspective on how to connect with our customers.”

Jason Yates, MD of Thinkhouse UK, added: “We’re incredibly proud to be working with Missguided on their next super exciting campaign. The brand continues to innovate and push boundaries. The team really understands their audience and we are delighted to help them amplify their, already incredible, work.”