FSCS hands PR and public affairs retainer to Hanover
The Financial Services Compensation Scheme (FSCS) – the UK’s statutory compensation scheme for customers of UK authorised financial services firms – has appointed Hanover Communications to deliver an integrated comms programme.
Activity will include corporate reputation management and stakeholder engagement
Hanover, which previously worked with FSCS between June 2010 and September 2014, has been briefed to manage its reputation and raise awareness of the Scheme to a variety of audiences including consumers, industry, regulators, the media, MPs and government bodies.
Specialists from units across Hanover will aim to ensure that FSCS is able promote consumer confidence, build trust in financial services and contribute to financial stability through its work.
Activity will include corporate reputation management, stakeholder engagement across parliament and industry, social media strategy and delivery and support for FSCS’s on-going consumer awareness campaign.
Hanover won the account following a competitive pitch.
Mark Oakes, head of comms at the FSCS, said: “We’re delighted to be working with Hanover who won the business from a very strong field of agencies. They are a truly integrated team, with extensive knowledge and understanding of the issues we currently face and those on the horizon.
“They really got under the skin of our organisation at pitch and are therefore in a good position to help us further develop our reputation in a proactive way. They offer a well balanced team, with the right people and skills at the right level to complement our in house team.”
Enda Joyce (pictured), head of corporate at Hanover, added: “FSCS is a high profile organisation and it has a unique role in the UK’s regulatory framework. We are delighted to support FSCS once again and look forward to working as an extension of the FSCS communications team.”
