The Movember Foundation briefs Alfred to run influencer outreach project

The Movember Foundation has appointed Alfred to run an influencer project for this year’s fundraising month, which begins tomorrow (1 November) with three ways to help “stop men dying too young”.

The Movember Foundation claims to be the only charity tackling men’s health on a global scale, year round. Its goal is to “stop men dying too young”.

Alfred is recruiting “high profile influencers” to engage their networks and garner support for the foundation through a series of awareness and fundraising initiatives.

Under Alfred’s project, individual and groups of influencers throughout the UK are taking part in a series of (both on and offline) events throughout the month, with the united aim to raise awareness of men’s health.

In addition to the initiative to “GROW a MO”, Movember’s hero fundraiser strands for this year include a fitness challenge, MOVE, and an event/party, HOST.

Alfred will also take on a MOVE challenge by walking one million steps in November as a combined team effort to raise funds for The Movember Challenge.

Helena Jennison, marketing and comms director,  Europe, at The Movember Foundation, said: “Alfred’s expertise in the influencer space is proving invaluable to us during the busy period that is Movember. We’re really delighted to have them on board to get some of the most influential social names behind everything the foundation stands for. It’s a different direction for us and we’re excited to already see some of the work coming to fruition.”

Gemma Pears, Alfred Co-founder, added: “The relationship between influencers and their audience is genuine; it’s a real connection, they’re mates. We’re on a mission to put Movember at the heart of that true peer-to-peer conversation. We need to ensure people stand up, listen and act, all in the name of men’s health; and not just men, we’re putting the onus on women too. We’ve seen influencer led campaigns make a huge difference for brands time and time again, so are really thrilled to be making it happen for Movember.”

• It’s still not too late to take on a Movember challenge. To find out more about “GROW a MO”, “MOVE” or “HOST”, click here.