Pitch PR rebrands as Pitch Marketing Group

Sports agency Pitch PR is changing its name to Pitch Marketing Group, as it launches a new division dedicated to branded content production.

HENRY Pitch

Henry Chappell

Pitch will now operate as a creative agency with a broader offering. The agency will have three specialist divisions: PR, partnerships and productions.

Pitch Productions will operate as an in-house creative studio, focusing on design, digital and video production. Steve Munachen, creative director, will oversee its output.

Sport and entertainment will remain a key part of the group’s specialism and its new approach will encourage brands to ‘be distinctive’ and cut through cluttered marketing environments.

Henry Chappell (pictured), chief executive at Pitch, said: “Pitch has gone from strength to strength in recent years and our repositioning will enable us to better communicate the award-winning work we’ve been doing for some time now.

“Brands today know that they need to be culturally relevant to reach consumers, and that goes beyond just sport and entertainment. A broader offering with defined specialisms reflects our clients’ wants and needs. Increasingly we are being briefed to work across digital, social, sponsorship, design and content production, as well as PR, and accordingly we are building expert teams in each of those areas.”

“Our new brand identity and recruitment of an in-house content production team is representative of the distinctive, content-led campaigns that we are creating.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]