Personalised travel service CityUnscripted hires Rooster

Rooster has been handed a UK media relations brief by CityUnscripted, a new personalised travel service, which offers travellers planning and booking tools to help them get to know a city “through the eyes of a like-minded local”.

CityUnscripted launched in London in April 2016 with a database of ready-made tours and an online TripPlanner service which allows visitors to create bespoke itineraries based on detailed recommendations of the best things to see and do in the city.

The site claims to helps visitors get away from scripted excursions by exploring their chosen city with a “local” who will plan a personalised outing based on their interests. It is expanding with a new ‘Book a Local’ option available in 13 new cities across Europe, America and Asia.

As CityUnscripted’s first PR agency, Rooster’s brief is to deliver a strategic PR campaign that will focus on the global expansion of the ‘Book a Local’ feature, as well as raise media awareness of company news, announcements and new partnerships.

The agency plans to position CityUnscripted as a leader in providing high-quality, bespoke experiences that get away from scripted tours.

Nick Whitfield, founder and CEO of CityUnscripted, said: “As our network continues to expand rapidly, it’s great to have Rooster on board to help raise awareness of our inspiring community of locals.

“We devised this concept with the aim of changing the way travellers experience a city for the better, by branching away from conventional tours that just show people traditional tourist traps and we look forward to seeing our user base grow.”

James Brooke, MD at Rooster PR, added: “As an agency of avid travellers, this is an exciting appointment for us. CityUnscripted is a service that we ourselves would book when visiting a new city, so we’re very much looking forward to utilising our industry contacts and implementing a creative approach to get word out about the site.”