Hilton Dalaman briefs Hills Balfour

Hilton Dalaman Sarigerme Resort & Spa in Turkey has appointed travel PR and marketing consultancy Hills Balfour to handle its digital PR strategy in the UK and Ireland, following a competitive pitch.

Located between the Verdant mountains and Mediterranean Sea, the Hilton Dalaman’s offering includes 23 dining options, as well as ten pools, a spa, private beach, tennis courts, and a fitness centre.

Hills Balfour has been briefed to position the Hilton Dalaman as an enticing destination for a range of travellers – from adventure seekers to families, cultural explorers, those interested in health and well-being, food lovers, and wildlife and nature enthusiasts.

Tunç Batum, general manager at the Hilton Dalaman, said: “We are thrilled to be working with Hills Balfour who share our enthusiasm, drive and vision and whose experience and in-depth knowledge of the travel industry will enable us to elevate our brand within UK and Irish media.

“With the rise of digital media and the fluidity of the UK travel market, it’s an exciting time to leverage new ways to communicate our messages with consumers.”

The account will be led by Amy Scott, Hills Balfour’s PR account director, with the support of PR account manager Freya Boucher and PR account executive Rachel Walker.

Amanda Hills, CEO of Hills Balfour, said: “The strength of the Hilton Dalaman as a hotel destination lies in the variety of experiences on offer as well as in the undeniable draws of the hotel’s spectacular natural setting, all of which cater for a wide range of tastes and interests. We are delighted to be showcasing these to the UK media, and helping to inspire and drive travel to the resort.”