The Playbook makes first senior hire since July launch

The Playbook, a creative comms agency launched by Hanover Group in July, has appointed Pitch’s Nick Meakin to head of sport.

Meakin has more than 10 years’ media and comms experience, including roles with the Football Association, H+K Strategies and Lexis.

As new business director at Pitch, he has delivered campaigns for a variety of sponsors and rights holders, including Barclays, Coca-Cola, BT Sport and Visa.

In his role at The Playbook, Meakin will oversee the agency’s roster of sports clients, including NFL UK and the ECB, aswell as take a lead role in business development.

Eddie May, MD of The Playbook, said: “Nick has huge experience in the industry, working on some high profile and highly effective sport and sponsorship campaigns. His combination of client-side and agency experience will be invaluable and I’m looking forward to him getting stuck in.”

Meakin added: “This is a really exciting time to join The Playbook, which has the dynamic approach of a start-up, combined with the support of the Hanover Group. I look forward to continuing the team’s excellent work and helping the agency to continue to go from strength to strength.”