Superdrug hires Well Hello for health PR activity

Superdrug has chosen Well Hello, an independent PR agency set up by WE Communications’ Nick Woods and Cow PR’s Lisa Taylor in February, to handle its health PR activity.

Well Hello has been briefed to build Superdrug’s health and wellness credentials, services and products.

It will also deliver editorial and creative content across a range of business areas, from online doctor to sexual health, intimate health, smoking cessation, diet and fitness.

Superdrug operates more than 200 pharmacies and recently announced operating profit of £62.2m for the year ending December 2015. It opened its first health and wellbeing store in 2014, the second in 2015 and has growth plans for more dedicated stores.

Taylor will lead the account, with support from Woods, who will focus on strategy and creative.

Michael Henry, Superdrug’s healthcare director, said: “We saw eight agencies and Well Hello was our unanimous choice. Lisa, Nick and their team understand our brand, the people who shop in our stores and our sites and had some touches of brilliance in their creative. We’ve made a great choice and can’t wait to get started.”

Taylor added: “Well Hello shares a mission with Superdrug, and that is to help the nation thrive. We know that when you marry clear brand purpose with audience insight, original thinking and energy, there isn’t much that can’t be accomplished.”