Seven Dials adds stationery brand Papier to luxury client roster

Soho-based PR agency Seven Dials has been appointed by online stationery retailer Papier to handle its UK PR.

Papier has briefed Seven Dials’ luxury lifestyle team to provide a robust press office and media relations strategy, as well as assist with targeted collaborations and raising the awareness of the brand.

Papier was founded in London in 2015 with an aim to “inspire people to connect with each other in a more thoughtful way” and partners with artists, illustrators, designers and studios – most recently Matthew Williamson – to create a collection of personalised cards and invitations, as well as notebooks and stationery cards.

Tash Vickers, Seven Dials’ business director, said: “The addition of Papier to the Luxury lifestyle team is a significant win for Seven Dials. Papier is a business driven by a passion for creativity and excellence, which makes it an inspiring client. We are thrilled to be part of its plans.”

This account will join Seven Dails’ luxury clients Fortnum & Mason, Farmacy, Charles Heidsieck Champagne, Brown’s Hotel in Mayfair and the newly-launched Hari in Belgravia.