Rich Leigh & Company wins ProWater brief

ProWater, a newly-launched high protein, low calorie water brand, has appointed Rich Leigh & Company to handle its PR and social media activity.

With 90 calories and 20 grams of protein, ProWater claims to be the highest quality, lowest calorie product available to consumers “looking for healthy protein on the go”.

ProWater is also free of sugar, caffeine, carbohydrates and fat and is available in three flavours – Citrus Mint, Blueberry and Red Berries.

Rich Leigh & Co will act as the press office for ProWater and promote its range of drinks to bloggers and journalists. It will also manage all of ProWater’s social media channels.

Richard Baister, founder and CEO of ProWater, said: “We chose Rich Leigh & Company because it has experience in working within the fitness and nutrition industry and know the market well. The agency showed a huge interest in the product range and has demonstrated an understanding that we think will complement the brand well.’”

Rich Leigh, director of Rich Leigh & Co, added: “I am hugely passionate about health and fitness, so working with ProWater allows me to combine my two passions; PR and healthy living.

“Due to the growth in the fitness market in recent years, protein products are everywhere. But, this has unfortunately led to low quality, nutritionally misleading products being stocked on the shelves. I’m excited to be working with ProWater, a great-tasting, high quality protein product that will definitely fill a gap in the market.”