Indian snacks brand Gourmosa briefs Nudge PR

Nudge PR has been appointed to handle the UK PR for healthy Indian snacks company Gourmosa, ahead of its upcoming product launches later this year.

Nudge PR Gourmosa

Gourmosa

Gourmosa products are currently available at Asda and Tesco stores, with products hitting Ocado later this year and further UK distribution expected throughout 2017.

Nudge PR has been brought on board to raise brand awareness of Gourmosa’s products, which include a range of samosas, samosa leaves, pies and chaat pots. A “sweet offering”, Halwa, will launch later this year.

Azam Jaafri, founder of Gourmosa, said: “Nudge’s clear experience with supermarket brands and its unbridled passion for food means it is a great fit with our vision for the brand throughout 2016 and 2017.”

Kate Johns, director at Nudge PR, added: “All at Nudge are excited to be working with Gourmosa – its combination of dedication to quality, a passion for flavour and intriguing super-food recipes really captured our imagination. We can’t wait to work on propelling it to the UK’s biggest sub-continental food brand in the UK.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]