Indian snacks brand Gourmosa briefs Nudge PR

Nudge PR has been appointed to handle the UK PR for healthy Indian snacks company Gourmosa, ahead of its upcoming product launches later this year.

Gourmosa products are currently available at Asda and Tesco stores, with products hitting Ocado later this year and further UK distribution expected throughout 2017.

Nudge PR has been brought on board to raise brand awareness of Gourmosa’s products, which include a range of samosas, samosa leaves, pies and chaat pots. A “sweet offering”, Halwa, will launch later this year.

Azam Jaafri, founder of Gourmosa, said: “Nudge’s clear experience with supermarket brands and its unbridled passion for food means it is a great fit with our vision for the brand throughout 2016 and 2017.”

Kate Johns, director at Nudge PR, added: “All at Nudge are excited to be working with Gourmosa – its combination of dedication to quality, a passion for flavour and intriguing super-food recipes really captured our imagination. We can’t wait to work on propelling it to the UK’s biggest sub-continental food brand in the UK.”