KitchenAid briefs Wild Card to launch London store

Wild Card has been appointed to handle all PR and social media activity for the London store opening of kitchen appliance brand KitchenAid, following a competitive pitch.

The brand will open its first official store on London’s Wigmore Street in September.

Alongside the launch, Wild Card will raise the profile of KitchenAid’s existing Serious About Food Council campaign, including the appointment and announcement of its UK ambassadors.

In addition, Wild Card will manage the promotion of KitchenAid’s range of large electrical appliances.

Wild Card had previously worked with KitchenAid for 17 years, managing the promotion of the brand’s small electrical appliances.

Wild Card MD Tessa Willmott said: “We are delighted to be working for KitchenAid again, and their first store opening is a significant development for the brand which we are thrilled to be part of.”