Debenhams brings PR in-house

Debenhams is taking its PR activity in-house, with director of PR Christine Morgan heading up an expanded PR team.

The move will see women’s and children’s fashion and homes PR activity transfer from Lee Publicity, which Debenhams has been in partnership with for eight years.  Menswear and beauty are already serviced by the in-house team.

Lee Publicity will continue to work on all PR activity for womenswear, kids and homes for Christmas 2016, with a focus on long lead media activity.

The in-house team will fully service all PR activity for the UK, Ireland and International markets from October 1.

Morgan said: “I would like to thank the team at Lee Publicity, which has worked so hard on Debenhams over the past eight years. Our international expansion and growth has prompted a logical step to undertake all PR operations in-house. We hope to continue to work with Lee Publicity on special projects in the future and continue our strong partnership.”

The bolstered Debenhams PR team is as follows:

Christine Morgan – director of PR

Fashion, Homes and Beauty Product:

Hayley Betts – head of product PR
Sarah Coventon – PR manager, Womens’ Fashion, Lingerie, Swim and Womens’ Accessories
Shona Matthews – PR  co-ordinator, Womens’ Fashion, Lingerie, Swim and Womens’ Accessories
Elsa Heron – PR assistant, Womens’ Fashion, Lingerie, Swim and Womens’ Accessories
Caroline Cooper – PR manager, Homes and Menswear
(Vacancy TBC) – PR co-ordinator, Homes and Menswear
Vanessa Emery – senior PR co-coordinator, Beauty and Childrenswear
Shannen Doherty – PR assistant, Childrenswear

Showroom:

Nerrisa Pratt – senior showroom co-ordinator
Ellie Simpson – showroom assistant

International, Brand and Services:

Alison Gram – PR manager

Corporate, Charity and Internal:

Emma Brown – senior PR manager
Shannen Doherty – PR assistant