Splendid promotes Niki Hunter-Ekins to MD

Niki Hunter-Ekins, previously operations director at Splendid Communications, has been promoted to MD and head of client partnerships, 11 years after joining the company.

Hunter-Ekins joined Splendid Communications in 2005 as a senior account manager, following five years at Gabrielle Shaw Communications and one year at Exposure.

In the past two years she has helped Splendid win leading brand clients including Tesco, MoneySupermarket, Hendrick’s Gin and Jack Daniel’s.

Hunter-Ekins will head up all senior client partnerships within the business and will be responsible for the company’s annual performance.

Alec Samways, previously CEO and managing partner at Splendid, will now take up the role of CEO and head of creative strategy. He will be responsible for the development of agency and client strategies.

Samways said: “Niki has been with Splendid Communications from, near enough, day one and she’s a real asset to the company, having played a huge part in the growth of the agency. The new move will allow me to focus on our creative offering and integrated business strategy. I am delighted to announce Niki’s promotion and I look forward to seeing where Niki takes the company this year.”

Hunter-Ekins added: “Over the past 11 years I’ve seen Splendid Communications grow from a team of five to 50 and develop from a PR agency to an integrated one offering PR, search and social, experiential, creative design and business strategy for leading brands. I’m thrilled to have been part of it and I look forward to strengthening our offering even more over the coming years. I’ll continue to nurture our fantastic client relationships and ensure best in class, integrated work every step of the way.”