Threepipe wins care marketplace brief

SuperCarers, an online business helping people to find vetted carers, has appointed Threepipe to boost enquiries from families. 

SuperCarers was founded last year and is designed to act as a marketplace for professional carers.

Threepipe is handling separate campaigns to attract carers to join SuperCarers and to raise awareness of the service among families looking for care support for relatives.

The latter campaign is initially focusing on specific areas of high demand within London through a hyper-targeted paid search strategy, supported by Facebook ads.

Adam Pike, who founded the business with his brother Daniel after finding it difficult to search for suitable care for their grandmother, said: “Threepipe’s experience in delivering business growth and their ability to run such highly targeted campaigns was key to their appointment.”