The Gorkana Weekly Industry News Brief: 18 to 24 June 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News.
People News
Good Relations has appointed Henry Elliss as senior online strategist to enhance its content marketing team.
Insurance comms specialist, Simon Hayes, is joining Redleaf Communications’ senior team as director.
Following a senior team restructure, John Doe has hired James Wilkins as creative director.
Pitch Wins
eBay has appointed Porter Novelli to a Pan-EMEA brief for B2B and corporate external communications.
Kleenex has briefed MHP Communications, its retained PR agency, to handle its social media.
Bell Pottinger has been awarded a retained brief by Air France-KLM to collaborate with bloggers and social influencers in the UK and Ireland.
Events
Future of food media – how to get ahead in the ‘food revolution’
Stories behind the food people eat and great visual content are now most likely to keep readers and users engaged, according to the panellists at this week’s Gorkana’s Future of Food panel event.
Gorkana media briefing with What Car?
Join us at an exclusive Gorkana media briefing with Jim Holder, editor of What Car? on 28 June.
Journalist News
Sara Malm has joined The Mail on Sunday as deputy health editor. She was previously an online reporter for MailOnline UK.
Jessamy Chapman has been promoted to full-time editor at Coach Monthly.
BBC One’s Watchdog will return this autumn with changes to its presenting line-up and a new look and feel. The new presenters are Matt Allwright, Sophie Raworth, Michelle Ackerly, Nikki Fox and BBC Business reporter Steph McGovern.
Features
Gorkana meets…DiscerningGent.com
When Amit Chakravarty, co-founder of men’s lifestyle title Elysium Magazine, came up with the idea to create a digital offering dedicated to men’s fashion and style, DiscerningGent.com was born. Six months since its launch, Gorkana’s Jessica Lester caught up with Chakravarty to find out why he’s looking to target a more “Instagram-esque” audience.
Gorkana meets…Jaimie Kaffash, news editor at Pulse
Jaimie Kaffash, news editor at Pulse and healthcare specialist Cogora, tells Gorkana about his award-winning team, life working on a public sector trade publication and his drive to source exclusive stories.
Opinion: Is today’s corporate affairs director tomorrow’s CEO?
Oskar Yasar, managing partner of Broome Yasar Partnership, explains why communications skills are so highly valued among today’s corporate leaders following the publication of the consultancy’s report: From Corporate Affairs to Corporate Leader: Today’s corporate affairs director, tomorrow’s CEO?
