McFrank promotes Brew at the Bog festival

Highland festival Brew at the Bog has appointed the Scottish arm of Frank PR, McFrank, to promote its summer event, which takes place on 3 and 4 June and features Scottish indie band Idlewild as the headline act.

Set against the backdrop of the Scottish Highlands, Brew at the Bog aims to showcase the best in Scottish music, comedy, art and beer. Other acts confirmed for the bill include Mercury-nominated C Duncan, The LaFontaines and White.

McFrank has been briefed to manage the festival’s influencer engagement programme and media partnerships, as well as provide a round-the-clock ‘always on’ press office, including artist announcements through to the festival weekend in June.

The win marks the first festival brief for Glasgow-based McFrank, which launched last year.

Claire Morrison, McFrank GM, said: “We are thrilled to be working with Brew at the Bog to help make an even bigger noise this year and spread the excitement. Brew at the Bog is the ultimate Highland fling and the perfect place to showcase the wealth of talent in traditional, folk and indie music from every corner of this country.”