Gibson Innovations briefs Ranieri

Consumer technology PR and social media specialist Ranieri has been appointed by Gibson Innovations, a brand licensee of Koninklijke Philips NV, to handle the UK PR for the Philips, Philips Fidelio, Onkyo and Trainer audio brands.

With a brief to help Gibson Innovations, which is part of Gibson Brands, achieve its aim to become the number one brand in music and lifestyle, Ranieri will develop media relations, events, brand building and product PR activity across the lifestyle and technology sectors.

The PR programme will focus on the headphone, home audio and multi-room, home cinema and portable Bluetooth categories.

Michael Davies, head of UK marketing at Gibson Innovations, said: “With Ranieri, we feel we have an agency that fully understands our target markets and can develop insightful ideas that will work in this space. We’re confident the agency’s experience will help us meet our ambitious goals.”

Pietro Ranieri, Ranieri MD, added: “We’re really excited to have won the Gibson Innovations business. Its portfolio of brands offers a huge range of high quality audio products to suit everyone from audiophiles to business people to fitness fanatics, and will be a pleasure for the Ranieri team to work with.”