Citigate Dewe Rogerson enhances consumer PR team

Eulogy’s Katie Moran has joined Citigate Dewe Rogerson as a director in its consumer PR team, with a brief to grow its existing portfolio of consumer clients.

Moran has more than 14 years’ experience spanning both corporate and consumer clients. She was previously head of client services at Eulogy, where she helped drive new business wins, including Tandem Bank.

Before that, Moran worked at Brands2Life with clients including Rentokil on its ‘Pestaurant’ campaign, as well as brands including John Lewis, T-Mobile and Ascot Racecourse.

Jonathan Flint, MD at Citigate Dewe Rogerson, said: “Katie brings valuable knowledge and experience to our dynamic consumer team. Clients want consultancy support that combines creative talent with deep business insight.

“We are expertly placed to meet clients’ needs for campaigns that focus increasingly on audiences rather than channel-based PR solutions.”

Moran added: “Citigate Dewe Rogerson has a strong track record in basing innovation and creativity on business insight in order to deliver highly effective campaigns for consumer brands.

“I’m delighted to join a company that marries robust strategic insights, supported by its in-house research department, with market leading creative thinking.  It is exciting to be joining such a highly talented, international agency and helping further expand its dynamic consumer proposition and impressive client base.”