Apprentice winner chooses Positive Communications

Dr Leah Totton, winner of the BBC TV series The Apprentice in 2013, has hired Positive Communications to handle her PR.

After winning The Apprentice in 2013, Totton, already a practicing doctor when she applied to be on the BBC series, went on to open two cosmetic skin clinics with her business partner Lord Alan Sugar.

Totton invested the £250,000 prize money from The Apprentice to establish the cosmetic skin clinics, with the first of the self-titled Dr Leah Clinics launched in Moorgate, Central London, in 2014. A second launched in Loughton, Essex, in 2016.

Positive has been briefed to provide a press office function for Totton, which will act as the first point of contact for all journalist enquiries, interview requests and images.