10 Yetis Digital says ‘Shut up, beige!’ for gift retailer

10 Yetis Digital has been appointed by UK gift and home accessories retailer Red Candy to handle its PR, as part of a marketing drive to raise awareness of the brand’s offering and slogan, ‘Shut up, beige!’.

Red Candy launched in 2009 as the world’s first “red-only” website, with every product sold coloured red. The retailer now sells products of all colours, with the strict exception of beige – hence its slogan: ‘Shut up, beige!’.

10 Yetis Digital has been briefed to create a new consumer facing PR campaign for Red Candy and increase awareness of its products, as well as the slogan. As a result, it hopes to enhance the retailer’s position as a leading provider of reasonably priced, quirky gifts and home décor products.

Red Candy’s partnership with 10 Yetis Digital marks its first project-based PR campaign dedicated to driving traffic through consumer PR activity.

Andy Menzies, director at Red Candy, said: “We’re so excited to be working on new PR implementation with 10 Yetis to introduce new audiences to our website.

“Ultimately through this kind of partnership we are hoping to solidify ourselves as one of the go-to gifting sites for Britons looking for a quirky, characterful or unique product for their loved ones, or as a little treat for themselves!”

Andy Barr, owner of 10 Yetis Digital, said: “Over the years we have been lucky enough to work with some fantastic gifting companies, and now with a company as quirky and unique as Red Candy on board, we are confident we can deliver some fantastic results! We are totally on board with the ‘Shut up, beige!’ slogan ourselves, and the products featured on the website have already caused quite a stir in the office.”